The project in
a nutshell
WeNaTour is a three year European initiative funded through the Erasmus+ program. It involves 12 partners from 5 countries, with a unique blend of backgrounds from academia, research centers, consultancy services and tourism operators.
The project focuses on providing training and networking opportunities to shape the new professionals in sustainable tourism that will be able to find the innovative solutions for a sustainable and responsible tourism future.
Why WeNaTour
Tourism is one of the main drivers of the global economy, a complex system capable of influencing the natural and urban environments in which it operates, as well as the well-being and culture of host communities.
In recent years, economic and environmental crises have triggered a profound transformation in the tourism system, revealing new needs and lacks to be able to support a real sustainable tourism; and potential markets focused on sustainability, such as wellness and nature-oriented tourism, and company welfare.
However, tourism still needs improvements in the way it is organized and prepared to face challenges and adapt to change. To seize these opportunities and be able to answer contemporary challenges, tourism must embark on a radical innovation.
A new profession in Tourism
Although the tourism system has been resilient in recent years, facing numerous challenges, there is still a shortage of professionals with interdisciplinary skills and knowledge of governance systems in tourism destinations.
This particular profile, which we could refer to as “Sustainability Manager for Tourism Destinations”, has yet to be established, and WeNaTour aims to create training opportunities for individuals aspiring to enter this profession. In this context, tourism has an extraordinary opportunity to take a new direction.
Thematic sectors
WeNaTour is a project developed around several key thematic areas.
Let’s explore them together.
Sustainable Tourism
Students who successfully complete the WeNaTour specialization program will have the opportunity to gain hands-on experience in understanding the audit and certification process methods.
These methods are aligned with the Global Sustainable Tourism Council (GSTC) certification standard, an international scheme for certifying destinations or individual operators.
Nature for Health and Wellbeing
The rising demand for meaningful nature experiences and the growth of global health challenges, such as non-communicable and stress-related diseases, present the tourism system with an opportunity to meet these societal needs.
Green care tourism encompasses high-quality services designed to promote contact with the natural environment to improve people’s health and wellbeing.
Education and Innovation
WeNaTour’s innovative approach lies in training a new breed of professionals: Sustainability Managers for Tourism Destinations.
These individuals, both students and professionals, will acquire a diverse skill set enabling them to assess and enable the required change to achieve the sustainability and accessibility of tourism destinations and operators comprehensively.
Company Welfare
Company welfare is a new proximity market that not only enhances employee well-being but also boosts organizational resilience. It helps businesses navigate present and future challenges while supporting corporate social responsibility strategies.
WeNaTour is committed to strengthen the connection of company welfare with services from sustainable tourist destinations, to increase the positive impact that companies and their employees can have on environment and on local communities.
Accessibility
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Focus on
Accessibility
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Company Welfare
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Nature for health and wellbeing
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Project Partners
From academic institutions and industry leaders to local communities and non-profit organizations, each partner plays a crucial role in driving our project forward. Explore the partner page to learn more about who they are, their contributions, and how they are helping shape the future of our project.
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