Join the WeNaTour Webinar Series

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WeNaTour opens its E-learning Course to the public with a free 4-part webinar series on sustainable tourism destination management.

Whether you’re a tourism professional, destination manager, student, or policymaker, this is your opportunity to learn from leading experts, real-world case studies, and emerging best practices from across Europe.

Each session focuses on a key challenge in managing tourism sustainably, and is part of WeNaTour’s training path to shape a new generation of professionals for sustainable destinations.


PROGRAMME

April 9 2025 | From 10:30am to 12.30pm CEST​

What makes a DMO effective in sustainable destination management?

Our first webinar of the series will explore the structure and responsibilities of Destination Management Organizations (DMOs), highlighting best practices for sustainable management and stakeholder collaboration. You will become familiar with key concepts and methodologies for sustainable destination management and stewardship approaches, and gain insights into best practices based on real-world examples.

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April 16 2025 | From 10:30am to 12.30pm CEST​

How can destinations measure and optimise tourism’s socio-economic impact?

In this webinar we will explore the socio-economic impact of tourism, from its direct and indirect contributions to local economies, to the challenges of equitable distribution of benefits. Our presentations will cover key strategies for measuring and monitoring tourism’s economic impact, including workforce sustainability, supplier engagement, and inclusive growth, and provide valuable insights into sustainable destination practices in the social sphere.

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May 7 2025 | From 10:30am to 12.30pm CEST​

What does cultural sustainability mean for destinations and communities?

Focused on cultural sustainability in tourism destinations, in this session we will explore the critical role of tangible and intangible culture in travel, tourism’s impacts on local traditions, and visitor management challenges. In addition, we will share examples for creating opportunities for enhancing local culture through tourism, and provide insights into good practices in sustainable cultural tourism.
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May 12 2025 | From 10:30am to 12.30pm CEST​

How can tourism be more nature positive through regenerative approaches?

Destinations rely on healthy ecosystems to be able to deliver meaningful travel experiences. At the same time, tourism can significantly impact the local environment. In this last edition of our webinar series, we will explore the vital relationship between tourism and nature, examining approaches to managing tourism’s environmental footprint and the potential of regenerative tourism to create nature-positive outcomes.
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Each session is organized by Etifor | Valuing Nature and TrainingAid and features speakers from organisations including Etifor, SanoTouring, Transilvania University of Brasov, Carinthia University of Applied Sciences, Nature Tourism Development and Destination Management Organizations like Valsugana Lagorai (Italy), Garda Trentino (Italy), Nassfeld Lesachtal Weißensee (Austria), San Vigilio di Marebbe (Italy).

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