We are thrilled to announce that WeNaTour will be at ITB Berlin 2025, the world’s leading travel trade show, bringing together tourism professionals from around the globe to discuss the latest trends, challenges, and innovations in the industry. From 4 to 6 March 2025, we will actively contribute to the conversation on sustainability, innovation, and the future of tourism, with two key moments that you won’t want to miss.
This ITB edition marks a special milestone: the official launch of the WeNaTour Alliance! This new international network will connect tourism professionals, educators, and innovators to foster collaboration and drive positive change in sustainable tourism.
Here’s where you can join us:
4 March – Panel Discussion “Rethinking Sustainability”
📅 4 March 2025 | 16:05 – 16:50 (GMT +01:00)
📍 Hall 7.1a, Orange Stage
🎤 Featuring Prof. Nicola Orio (Project coordinator University of Padova) and other experts
What lies ahead for sustainable tourism? This panel will explore key challenges and opportunities, emerging travel trends, and the impact of technology, AI, and autonomous agents on the industry. We’ll also dive into how sustainability and immersive experiences can shape a more responsible and innovative tourism sector. Join the conversation and be part of shaping the future!
Programme and speakers here
6 March – WeNaTour Alliance International Launch
Join the Official Press Conference and Live Streaming Event!
The event will be open to journalists, students, and tourism professionals, on this occasion, pre-enrollment for the online course on Sustainable tourism destination management, set to begin in April 2025, will open.
📅 6 March 2025 | 11:00 – 12:00 (GMT +01:00)
📍 M7 – CityCube Berlin, ITB Berlin Trade Fair
🔴 Online on Zoom platform at this link: https://bit.ly/WeNaTour-Alliance-Launch (Password: 020047)
🎤 With project partners University of Padova, CUAS, Training Aid and APT Valsugana Lagorai more
Programme
11:00 | Welcome and Opening
Starting the event with an introduction to the WeNaTour Project, sharing the mission, objectives, and innovative approaches transforming tourism education.
Speaker: Nicola Orio, Università degli Studi di Padova (UNIPD) / University of Padua
Discover the WeNaTour Alliance
Providing insights into the benefits of joining the international community, including participation opportunities and alliance advantages.
Speaker: Stefan Nungesser, Carinthia University of Applied Sciences (CUAS)
Case Study: Sustainable Tourism in Action
Exploring real-world sustainable tourism practices with insights from the Valsugana Lagorai destination in the Trentino Alto Adige Region.
Speaker: Patrizio Andreatta, APT Valsugana
Upcoming Training Opportunities
Introducing the upcoming online training programs and providing pre-enrollment details for the Sustainable Tourism Destination Management course.
Speaker: Ayako Ezaki, TrainingAid
12:00 | Closing Remarks
Concluding the event with a brief recap and opening the floor for final questions and networking opportunities.
🔴 Link to the live event on Zoom: https://lnkd.in/dBxy2Em2
Password: 020047
