We are thrilled to announce that WeNaTour will be at ITB Berlin 2025, the world’s leading travel trade show, bringing together tourism professionals from around the globe to discuss the latest trends, challenges, and innovations in the industry. From 4 to 6 March 2025, we will actively contribute to the conversation on sustainability, innovation, and the future of tourism, with two key moments that you won’t want to miss.
At ITB Berlin, we are also launching the WeNaTour Alliance, a European network of tourism professionals dedicated to fostering sustainable, innovative, and socially responsible tourism. This is your chance to be part of an international community shaping the future of tourism!
Here’s where you can join us:
1 . Panel Discussion
📅 4 March 2025 | 16:00 – Panel Discussion: “Rethinking Sustainability”
📍 Hall 7.1a, Orange Stage
🎤 Featuring Prof. Nicola Orio (Project coordinator University of Padova) and other experts
What lies ahead for sustainable tourism? This panel will explore key challenges and opportunities, emerging travel trends, and the impact of technology, AI, and autonomous agents on the industry. We’ll also dive into how sustainability and immersive experiences can shape a more responsible and innovative tourism sector. Join the conversation and be part of shaping the future!
Programme and speakers here
2. Press Conference
📅 6 March 2025 | 11:00 – Press Conference: Official Launch of WeNaTour & the International Alliance
📍 M7 – CityCube Berlin
🎤 With project partners University of Padova, CUAS, and more
This ITB edition marks a special milestone: the official launch of the WeNaTour Alliance! This new international network will connect tourism professionals, educators, and innovators to foster collaboration and drive positive change in sustainable tourism. During the press conference, we will:
officially launch the WeNaTour Alliance and highlight the benefits of joining and how you can be part of it, we will also ntroduce our upcoming training programmes starting in April 2025.
Full programme coming soon
